Texting for Talent: Why SMS Beats Email and Phone Calls
In today's competitive job market, small businesses need every advantage they can get to attract top talent. While traditional methods like cold emails and phone calls still have their place, text messaging is emerging as a highly effective tool for engaging potential candidates. This article explores why texting can be more effective than other communication channels and outlines best practices for leveraging this approach. This article explores why text messaging can be more effective than cold emails or calls and provides best practices for engaging candidates through text messages.
Why Text Messaging?
1. Higher Open and Response Rates
- Open Rates: Text messages boast an impressive open rate of 98%, compared to emails, which have an average open rate of 20%.
- Response Rates: Text messages have a response rate of 45%, significantly higher than email's 6% response rate. This increased engagement is crucial for small businesses looking to quickly fill positions.
2. Immediate and Personal
- Immediacy: Most text messages are read within three minutes of being received. This immediacy allows businesses to reach candidates quickly and receive timely responses.
- Personal Touch: Text messaging provides a more personal and conversational approach, helping to build rapport with potential candidates from the start.
3. Convenience for Candidates
- Accessibility: Candidates can easily respond to text messages at their convenience, whether they are at work, commuting, or at home.
- Non-Intrusive: Unlike phone calls, which can be disruptive, text messages allow candidates to respond when it is most convenient for them, reducing pressure and increasing the likelihood of a positive interaction.
Best Practices for Engaging Candidates Through Text Messages
1. Introduce Yourself Clearly
- Begin with a brief introduction, including your name and the name of your business. This establishes credibility and context.
- Example: "Hi [Candidate's Name], this is [Your Name] from [Your Business]."
2. Express Genuine Interest
- Mention something specific about the candidate’s background or experience to show that you have done your homework and are genuinely interested in them.
- Example: "I came across your profile and was impressed by your experience in [relevant field/industry]."
3. Keep it Concise and Relevant
- Text messages should be short and to the point. Avoid lengthy descriptions or unnecessary details.
- Example: "We have an exciting opportunity at [Your Business], and I believe you could be a great fit."
4. Include a Clear Call to Action
- Encourage the candidate to take the next step, such as scheduling a call or meeting.
- Example: "Would you be open to discussing this further? Looking forward to your response!"
5. Be Professional Yet Approachable
- Maintain a professional tone while also being friendly and approachable. Avoid using slang or overly casual language.
- Example: "Looking forward to your response!" instead of "Hit me up when you can."
6. Respect Privacy and Timing
- Avoid sending text messages during late hours or weekends. Respect the candidate's time and privacy.
- Ideal timing: Weekdays between 9 AM and 5 PM.
7. Follow-Up Appropriately
- If the candidate does not respond, send a polite follow-up message after a few days. Do not bombard them with multiple messages.
- Example: "Hi [Candidate's Name], just following up on my previous message. Would love to discuss the opportunity with you when you have a moment."
Conclusion
For small businesses, text messaging is a powerful tool for engaging potential candidates. With higher open and response rates, immediate communication, and a personal touch, text messages can significantly enhance your recruitment efforts. By following best practices such as being clear, concise, and respectful, you can effectively use text messaging to attract and engage top talent, ultimately helping your business grow and thrive.
Customer retention is the key
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Focus on increasing customer retention first
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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